Roula Ali Adeeb, general manager of BioCham Natural Extracts & Oils from Syria, came to the China International Import Expo (CIIE) for the first time, bringing with her the Damascene rose to the four-leaf clover-shaped National Exhibition and Convention Center in Shanghai. Through four years of the CIIE, Damascene rose has planted a seed, sprouted, bloomed, and developed a romance story with the "Shanghai clover."
Roula was honored to be able to join the CIIE in 2018. It was a very, very impressive experience. It was for us like seeing the light at the end of the tunnel," said Roula, who had been through a tough time in the war-torn country.
Thanks to the help of Chinese partner Dong Jingyan, she was able to introduce Damascene rose products to China. It was like planting a seed of hope, "I surprisingly found it was welcomed by the Chinese market -- the rose oil, the hydrolats, the dried roses."
Not only did her products attract lots of buyers during the six-day exhibition, but she also got a chance to display and sell rose products in the Greenland Global Commodity Trading Hub(G-hub), next to the National Exhibition and Convention Center in Shanghai, where the CIIE took place. Yearning for luck and success in the world's most populous consumer market, Roula registered for the second CIIE in 2019. During that time, the expo enabled her to increase the annual sales of Syrian local products and expand her business.
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