Petal power and a movement for seasonal flowers in the UK

Camila Romain and Marianne Mogendorff, the founders of Wolves Lane Flower Company, grow on a micro flower farm in north London among fig trees, the occasional bramble, and in a 40m glasshouse. Part of a new wave of farmers/florists committed to spreading the word about seasonality, their flowers are seasonal, scented, and never treated with chemicals or pesticides.

Like the food revolution that focuses on provenance, locality, climate, and sustainability, the pair want these same principles to apply to flowers. How To Grow The Flowers is their first book and is a practical, approachable guide to growing flowers for everyone.

Camila Romain and Marianne Mogendorff (CRMM): "The majority of people now live in cities. There's traffic, concrete, and pressured to-do lists, and people can easily become blind and inconvenienced by the natural world around them. Flower growing reopens our receptors to nature, to the elements that keep our planet healthy (good soil, rain, sun, and clean air), and cultivates our appreciation of beauty. It teaches us the importance of delayed gratification – that it'll take six months from bulb to vase to enjoy a tulip – and to feel part of the natural world. The more we appreciate our interconnectedness to the living things around us, the better caretakers of the planet we're likely to be."

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