Vivero North America will sell and market key poinsettia genetics from Italian breeder Lazzeri Genetica. Beginning in the 2023 season, and to continue shipping from Vivero Internacional in Cuernavaca, Mexico, Vivero will produce 14 of Lazzeri’s poinsettia varieties that include award winners: Serena Red (4th place red PlantPeddler 2021), Superba New Glitter, and Alaska White (top two ‘non-reds’ PlantPeddler 2021). New varieties will all be red: Aida, Maestro, and Carmen.

Lazzeri delivers the genetics and Vivero the cuttings
“Lazzeri delivers the genetics and Vivero the cuttings; both of the highest quality,” says Nick Read, Marketing Manager for Vivero North America. “We are very excited to add these select poinsettias from Lazzeri and provide our customers with cuttings they can utilize to confidently produce the best finished plants.”

“After 20 years of breeding in poinsettias and over 13 years of experience with our genetics on the European market, we are proud to announce our collaboration for the American and Canadian market with a partner like Vivero, renowned for its high quality of cuttings. Our middle-European breeding is characterized by the easy cultivation for the producers and by the excellent post-sales for the end consumers, offering a complete assortment.” says Andrea Lazzeri, product manager of Lazzeri Genetica, and continues “we would like to take this opportunity to thank Vivero for their cooperation so far”.

Clockwise: Aida Red, Alaska, Maestro Red and Superbal New Glitter.

Lazzeri and Vivero
Lazzeri is one of the leading breeders and young plants suppliers of ornamental annual flowers in Italy and Vivero International is a Mexican company that specializes in the production of plant cuttings. "Many growers are unaware that their vegetatively produced Poinsettias and Pelargoniums in North America are finished from cuttings harvested at our farm, or acquired as rooted cuttings from select Root & Sell suppliers."

Contact your preferred broker representative to place your order for Lazzeri poinsettia cuttings from Vivero Internacional, or liners from your preferred Root & Sell. 

For more information
Vivero Internacional