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PCJCCI calls for Pak-China joint ventures in floriculture

Pakistan-China Joint Chamber of Commerce and Industry (PCJCCI) identified floriculture as a potential sector for joint ventures between the two countries on Thursday, saying flower production had increased in different parts of Pakistan that could attract investors with increased demand for flowers in China.

In a statement, PCJCCI president Moazzam Ghurki said that there was a vast scope of joint ventures between Pakistan and China in the field of floriculture. He was addressing a Chinese delegation from Shandong province. “In recent years, flower production has increased in Kasur, Sheikhupura, Chunian, Okara, Faisalabad, Sahiwal, and Gujranwala,” Ghurki apprised the delegation.

He was of the view that the proposed ventures in the floriculture industry could be prolific for Pakistan as the country was blessed with favorable agro-climatic conditions, cheap labor, and a readily available variety of soils.

“Pakistan has a potential to develop a resilient floriculture sector,” Ghurki said, adding that over a hundred varieties of flowers were being produced in the cities, including the most prominent such as carnations, jasmine, tulips, and roses in multiple colors.

PCJCCI officials stated that an investor in the floriculture sector of Pakistan could get maximum profit by making the product value added for supplies to hotels as flower baskets, bouquets, and bunches for direct export.

Alex Pan from the Chinese delegation informed that a change in lifestyle and a better standard of living in China had increased the demand for floriculture products. Fang Yulong, senior vice president at PCJCCI, said an increase in demand for cut flowers was due to an increase in celebrations of different ceremonies in society, like weddings and birthday parties. He informed that currently, the major cities Shanghai, Beijing, Guangzhou, and Hongkong are the most important consumer markets.

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