That Flower Feeling, a brand representing the U.S. fresh-cut flower and foliage industry, has been awarded a Bronze Award in the ‘Luxury and Premium Brand category in the global Epica Awards.
In partnership with 180 Amsterdam, CalFlowers association launched ‘Flowers. Self-care made easy’ in January 2022, a campaign encouraging consumers to make fresh flowers part of their everyday wellness routine. Across multiple social media and digital audio platforms, this wildly popular campaign has reached over 60 million consumers so far in 2022, with greater exposure planned for 2023.
Said Jeanne Boes, Director of the San Francisco Flower Mart and chair of the CalFlowers committee charged with the development of the brand and campaign, “Our partners at 180 Amsterdam saw our vision at our first meeting and executed that through creative and production at a level of excellence we could not have anticipated.”
The Epica Awards are among the marketing industry’s most prestigious in that the selection process and final awards are done by industry journalists, not operators. An Epica Award is objective evidence of creative excellence. “To see That Flower Feeling sitting alongside other category winners Burberry and LVMH is exhilarating and lends tremendous credibility to our young brand,” said Joost Bongaerts, co-chair of the CalFlowers committee.
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That Flower Feeling