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Ghana’s floral industry holds potential for the economy

Experts see great potential in Ghana’s floral industry for the local economy and Climate Change mitigation. The experts who spoke in interviews during the just-ended three-day Flower Community Fair 2022 held at the University of Ghana said the geography and market expectations were opportune for the West African country to develop the industry and reap the benefits.

Raymond Gordon, Managing Director of Sunflowers Florist, a British-based floral company, said the West African country abounded with plants and flowers that any good florist could use to create beautiful decorative pieces. “The potential of Ghana’s floral industry is huge, considering the materials we find around. People with creative minds, who see beyond the ordinary, can make the industry grow into a major economic sector,” said the florist.

Gordon, who was featured on the New Covent Garden Market’s “Faces Behind Flowers” in Britain and Netflix’s “The Big Flower Fight,” was in Ghana to train florists participating in the three-day fair. He used some items collected from palm trees to create a bee, demonstrating the potential of the Ghanaian florist industry.

“And when I was trying to create objects from Ghanaian-made materials, I was surprised to see what the coconut and the palm nut can do. We created the eye of the bee from palm nuts. And all these flowers are right here in Ghana, and you can create a huge industry with them. It is all about education and raising awareness,” Gordon added. He observed that Ghana, like other African countries, still had unpaved land in cities and smaller communities suitable for growing flowers and other plants in the floral industry.

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