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Digital platform acquisition next step in creating e-commerce platform for retailers

Relationshop, a digital engagement platform for retail chains, has acquired, a global e-commerce solution for regional grocers. The acquisition will empower regional grocers with the icommerce platform, combining operational excellence with data analytics and omnichannel engagement capabilities to increase transactions, enhance loyalty and grow sales.

The new entity will be called, a Relationshop company., an e-commerce and fulfillment platform for regional grocers, was founded in Israel in 2014 and is the e-commerce provider for grocery chains in Israel.

Relationshop’s digital experience platform offers grocers omnichannel engagement and personalization tools for health & nutrition, loyalty and rewards programs, Email & SMS marketing, digital circulars, and data analytics of online, offline, and hybrid customers. Relationshop clients include chains such as Albertsons, United Supermarkets, and Big Y Foods and are deployed in 11 regional grocery brands across the U.S.

A screenshot from the picking application.

This acquisition gives retailers the ability to advance beyond e-commerce to icommerce, said Galen Waters, CEO of Relationship. The “i” represents the tenets of its enterprise solution: intelligent data, individual engagement, and integrated shopping. It believes that for regional retailers to compete with WIKA (Walmart, Instacart, Kroger, Amazon), they need a technology solutions partner and a unified technology platform that drives all commerce. By merging the Relationshop shopper engagement and personalization suite with the e-commerce and fulfillment platform of, clients can provide a transformational and frictionless digital shopping experience to customers that drive both online and in-store activity.

By combining the two product offerings, it will be able to provide regional grocers with a one-stop commerce solution that includes deep engagement and customer insights, said CEO Mendel Gniwisch. “For regional chains, it is critical we offer a cohesive shopping experience beyond what can be achieved thru bespoke third-party integration or external marketplaces,” said Gniwisch.

Galen Waters will be the CEO of Waters is a 50-year veteran of the retail industry. He started his career working at Safeway Stores and subsequently launched and sold Adplex, a grocery marketing start-up, to private equity. He established Relationshop in 2007 (formerly known as Go Think!). Mendel Gniwisch, former CEO of with nine years of business development in technology, will be president and a member of the board and will focus his efforts on M&A opportunities and international operations.

For more information:
Shmuel Tennnehuas
Tel: +1 (917) 406-5088
[email protected] 

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