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Changes at Dümmen Orange to accelerate introduction of genetics to markets

Dümmen Orange is making new genetics available for out-licensing to young plant growers and breeders. The company is constantly focusing on creating a rich pipeline of new products. To bring more of these genetics to the market alongside its own portfolio, Dümmen Orange is looking to set up new partnerships with industry players.   

To build up the licensing-out of genetics, Dümmen Orange has appointed Martijn Kuiper, currently Head of Global Product Management, to the new role of Director of Global Out-licensing. Martijn has long-term experience within the floriculture industry, working with many prominent players worldwide to bring new varieties to the market.  

Tosca Ferber, currently Director of Research, will succeed Martijn as Director of Global Product Management. Tosca has been instrumental in driving Dümmen Orange’s upstream Intrinsa program. Intrinsa brings advanced hybridization techniques through traditional breeding to create sustainable and economically viable plants for a greener future. With her R&D background, she will be able to bring together Sales, Marketing, R&D, and Supply Chain to further build Dümmen Orange’s product teams and ensure the opportunities out of the company’s pipeline will be brought to market. Tosca will start in her new role on February 1.

Camillo Berenos has been appointed as Director of Research following Tosca’s move to Global Product Management. Camillo joined Dümmen Orange six years ago and is currently the Technology Lead of Trait Genetics & Genomics. He paved the way for Predictive Breeding, which has given Dümmen Orange an unprecedented advantage in product development.

Dümmen Orange is a global leader in the breeding and propagation of cut flowers, pot plants, bedding plants, perennials, tropical plants, and bulbs. Its annual turnover is about 390 million euros. The company employs 7.500 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites and a world-class R&D team developing innovative, value-added products for customers. Researchers and breeders collaborate to improve crop characteristics, like flower color, fragrance, and growth habit, but also less visible traits such as disease resistance, yield performance, and vase or shelf life. Dümmen Orange develops products for a wide range of categories in the floriculture business and has an impressive variety portfolio.

For more information:
Dümmen Orange


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