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How to market your floral industry website

Websites are the one-stop shop for all of your marketing requirements. If people are not visiting your website, you could be losing out on valuable business.

Through extensive research, we have found some of the best flower industry marketing tips for your website. Read below to find out more.

Search Engine Optimization (SEO)
Put simply, SEO is all about trying to make your website and its contents appear at the top of internet searches. SEO works on the basis of keywords. For example, if you want to target customers who are searching for “Florist distributors in Miami,” you will want to make sure that this term is included in your website and content.

Research has found that the pages that rank first on the list of internet searches received staggering 50% more views than those in second and third place. If you don’t appear on the first page of internet searches, customers will have to spend some time searching for you. In this case, they are likely to choose one of your competitors.

To help make your content more SEO-friendly, some websites will test your content for how SEO-friendly it is.

However, you should ensure that the keyword is naturally included in high-quality content. There is no point in creating SEO-friendly content that directs customers to your website only for them not to be engaged with your content.

Guest Blogging
Blogging on someone else’s floral website is a great way to introduce yourself, your business, and your website to new customers. Many websites will allow you to provide web links back to your website. These are known as “backlinks.”

Backlinks are an important marketing tool for your website. However, you should ensure that the website that is giving you a “backlink” is a credible and trustworthy source.

Social Media
Whether you love or hate social media, it has huge potential to promote your website. And there are a few ways you can do this.

If you have advertising funds, you can pay for targeted ads that are aimed at your target demographic and geography.

You can create content for social media that will drive customers to your website. For example, if you are a flower grower, you could produce a behind-the-scenes video shoot of your farm.
Influencers have become a huge part of social media. They have large online followings, which you can tap into to promote your website.

Create a database
A database of customers and potential customers is worth its weight in gold. A good way of capturing customers’ details and marketing your website is through a newsletter or contest. You can even combine this with your social media posts, which can result in you reaching hundreds or thousands of new customers.

However, you should make sure that your emails are engaging and not so basic and unattractive that your customers think they are junk emails. You will also need to comply with any relevant laws on data protection.

Podcasts, YouTube and LinkedIn Live
Podcasts and videos are great marketing tools that can help you reach targeted audiences. You will need to ensure that you reference your website and business in the content – all of these platforms will allow you to provide a direct link to your website in the description or video.

There are many podcast and video editing companies that can help you create top-quality content.

To create successful podcasts and videos, you will need to create value for your listeners. You can do this by creating content that is educational, informative, and engaging.

Email Marketing Campaigns
Email marketing is a key component of many companies’ marketing strategies and is often thought to outperform other marketing strategies.

However, billions of emails are sent around the world every single day. To be successful, you will need to make sure that your email campaigns stand out from the crowd. Some simple tips include:

  • Personalize your emails – Start your emails with the customer’s name. Use your customer’s purchase history to find products they might like based on their previous orders.
  • Manage your mailing list – Manage your mailing list into categories – called segmentation. This will help you target customers with content that is tailored to their needs. For example, you might break your mailing list into business sizes (small, medium, large), or you could split it up by business types (such as hotels, florists, and consumers).
  • Create emails that are suitable for mobiles – Over half of the marketing emails are opened on a mobile phone. If you fail to make your emails suitable for mobiles, you will fail to direct customers to your website.

Your website is an online storefront for your business. Market it correctly, and you have huge potential to reach new customers. If you market it incorrectly, you could be losing valuable business to your competitors.

By following our four simple tips above, you will be on your way to driving new customers to your website.

For more information:
New Bloom Solutions 

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