US (TX): Florists prepare for a profitable Valentine's Day

Seeking the best business tips, design ideas, and new products and services for a profitable Valentine's Day, Texas florists stepped away from their shops Saturday for the Society of American Florists' 1-Day Profit Blast.

The event in San Marcos, Texas, sponsored by the Bill Doran Company, featured three education sessions geared toward a successful Valentine's Day and included time with the industry's top suppliers of fresh flowers, hard goods, and services.

"I've been to several of these, and each time I come, they get better and better," said Patricia Houck of Houck's House of Blooms, Sugarland, Texas. "I was blown away by the vendors that are here. The speakers and everyone else did an awesome job, especially right now with the times that we are dealing with." Houck and others took pages of notes during the three sessions and left the event brimming with ideas to implement at their businesses.

"I have four pages of notes," said Sarah Reiner of Person's Flower Shop in Gonzales, Texas. "How am I going to implement all of this? It's great!" Reiner was especially inspired by the presentation by Derrick Myers, CPA, PFCI, of Crockett Myers & Associates, who discussed how to create incentive programs that help motivate and retain employees, and said she was excited to implement the program.


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