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Sun Valley on Valentine's Day preparations:

US: "We train for these holidays all year long"

"Feel that tension in the air? Look around the farm. Everybody is moving a bit faster. The energy is starting to build for Valentine's Day 2023! Valentine's Day is the second biggest holiday for Sun Valley, behind Mother's Day", the team of this Californian nursery says.

"Shipping fresh, quality flowers is essential for this holiday since, for many consumers, this may be one of the few times a year they buy flowers. Delivering old, stale products to consumers is a bad thing for the industry. At Sun Valley, flowers will be picked right up to the big day and delivered fresh and ready to delight and amaze customers. This will increase the number of consumers that enjoy flowers every day." 

"We train for these holidays all year long," the Sun Valley team explains. "Sun Valley has many systems put in place that are essential for a successful holiday. Though these systems may not get used much at certain times of the year, now we are like mission control before the launch of a rocket."

Testing mechanical systems, making sure trucking schedules are solid, reviewing crop availability almost on an hourly level, and then, of course, the most important piece, making sure the team is assembled and ready to go. "It takes a lot of people and a lot of teamwork to pull off a successful holiday. Luckily we build this core team throughout the year and augment additional team members as needed," they say.

"Our sales team is shoring up orders and making sure every customer has what they need. Once you get to a certain point in the holiday, there is no room for additional orders, so now is the time to make sure you are getting the flowers you and your customers will need."

"There is no small irony that the Superbowl is right before Valentine's Day since both events require a huge amount of dedication, training and, once it is "Game Day," our team will be performing at the highest level," they conclude.

For more information:
The Sun Valley Group
3160 Upper Bay Road
Arcata, CA 95521-9690
Tel.: 800-747-0396
Fax: 707-826-8708
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