With the concept development YoUrban® for the international breeder Sakata Ornamentals, RiPlant GmbH broke completely new ground this year. The digital product presentation for the consumer is particularly new. "Using 3D images, consumers can move around freely on a roof terrace and select plant examples for their own balcony or view plant information at certain touchpoints. The virtual tour can be played in different cities (and is made accessible to a wide audience on the new website www.yo-urban.eu). A QR code, which is widely communicated on flyers, labels, and packaging, provides direct access via smartphone."
Engaged visitors at RiPlant stand with YoUrban
"An eye-catching, sustainable paper sleeve was developed for analog product presentation at the point of sale. This makes the YoUrban products even more visible in retail, and the sleeve also improves product shelf life, especially in non-specialist retail, as extensive shelf-life tests have shown."