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‘Decoration Unlimited: Down to Earth’

Flowers and plants shine in presentation of 2Dezign at Christmasworld

After 3 years of absence due to covid, Christmasworld took place again in Frankfurt am Main, Germany. This year flowers and plants were again given a spot at the fair and particularly at the presentation of 2Dezign. The men of 2Dezign, Rudi Tuinman, and Pascal Koeleman, once again created an inspiring display, combining hardware with fresh flowers and plants. The duo has been doing this for Christmasworld for more than 10 years, and each year the theme is different. This year's theme was 'Decoration Unlimited,' with the motto 'Down to Earth.'

Rudi en Pascal.

Shop windows and shop decorations play an outstanding role at the point of sale. Therefore, on 800m2, Rudi and Pascal again presented inspiring decorations, concepts, and ideas with all kinds of products from different exhibitors and flowers from the Parfum Flower Company, the World of Spray Roses and Barendsen and plants from Arendshoeve were incorporated into the presentation.

Caroline Haakman and Jan de Boer of Barendsen.

"What we need in the future for a soothing shopping atmosphere is light as well as warm, earthy colors" this was the approach of the creative duo, which they realized at Christmasworld from February 3 to 7, 2023. "People long to spend time outdoors in nature in the mountains or by a lake to escape the hustle and bustle of everyday life and the tense news situation. With our special presentation "Down to Earth," we take them to the center of the earth and enchant them with the elements and colors of nature," says Rudi.

Stones, sand, rocks, plants, or flowers will play a leading role, as well as earth tones such as beige, camel, brick, brown, or terra. Gold and copper provide the Christmas look. And for decorations, prints, or florals, a fresh orange is added. For customers at the POS, this can create a pleasant shopping atmosphere in the window and a shop design that encourages them to discover and buy again.

This year Christmasworlde took place simultaneously with Ambiente, where, in total, 4,561 companies exhibited on 352,950 square meters. Over 154,000 people, from 170 different countries, visited the joint fair. Curious about the fair? Our colleagues from Wonen360 were present at the fair and made a photo report. Click here for the photo report.

In 2024, Christmasworld will again take place in Frankfurt am Main, then from January 26 to 30.

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