E-commerce gaining increased importance in the flower industry

The flower industry is evolving as more and more online wholesale florist shops accept floral e-commerce as a viable business model. The flowers haven’t changed much over the years, and neither have most of the businesses that supply them. Still, how they market to consumers and transport their goods has evolved dramatically. The company has embraced new technologies like cold-chain logistics and online flower sales.

IBISWorld estimates that the value of online flower sales in the United States will reach $5.1 billion by 2021, with annual growth of 5.1% between 2016 and 2021. The wholesale and retail floral industries are coming to a crucial realization simultaneously. More than having a web presence is required. Acceptance of online transactions is becoming crucial in the competitive retail industry. Keep reading for more on this topic, including an explanation of why it is this way!

The Growth of Electronic Trade
The fact that online flower sales are upswing is probably the most telling indicator of their growing significance. As with any business, success depends on listening to customers and adapting to new trends. The United Nations’ trade experts forecast that by 2020, internet retail sales will have climbed from 16% to 19%. Wholesale florist websites benefit from what the Produce Marketing Association (PMA) has dubbed one of the largest opportunities in the floral industry: e-commerce.

Undoubtedly, the global situation also plays a part. After the COVID-19 epidemic, online purchasing became a necessity, and traditional retailing methods were abandoned. About half of the 8600+ consumers studied by PwC are now more digital, and a growing percentage of people make regular purchases from online stores.

Read more at bmmagazine.co.uk

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