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Floréac will actively assist suppliers with certification

At the instigation of the Belgian trade consortium Floréac, two new representatives of MPS, Bart Kersschot and Catarina Tojal are coming to 'guide suppliers towards certification.' They are doing this to 'get everyone on board towards 90% responsible production and trade'. 


Buyer Francis De Mol, together with Bart Kersschot and Caterina Tojal. Bart and Caterina are owners of BedrijfsKracht, a consultancy for the green sector.

"90% responsible production and trade. Minimum, that's where the bar lies for us from now on," the website reads. "To make everything measurable and verifiable, the sustainable sourcing scan has developed a measuring instrument that groups a number of certificates. This measurement tool will become our compass for our supplier choices in the future. To achieve this objective, working with MPS to guide growers through the certification process is indispensable."

Floréac, which supplies many garden centers and DIY stores, says it has a pioneering role that it wants to take on even more with this step. "We want to get to that 90% sustainable procurement, and we will also base our supplier selection on this in the future." Moreover, it says it has "no other choice," referring to the Netherlands, "where floriculture today is at almost 90% responsible production and trade. We too have to move in that direction."

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