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UK: Arena Flowers launches Livestream Shopping shows for flowers

Arena Online, the UK’s leading ethical flower business, announces the launch of the first Livestream Shopping event to be hosted on its website.

In the lead-up to Mother’s Day, Arena will be broadcasting daily shows in which a florist will walk customers through arranging and creating a different Mother’s Day bouquet each day. Alongside the online demonstration, customers can ask Arena’s florist anything about their bouquet, allowing customers to make an informed decision prior to purchasing.

Customers can also drop into Arena Live Shopping sessions if they’re struggling to select the perfect bouquet. They can watch as the florist creates one of their hand-tied bouquets, asking them questions about the bouquet or what bouquet might be best suited to them. Soon, customers will even be able to create bespoke bouquets with a florist, offering their input in real-time from wherever they may be in the world. There will also be time-limited deals on products for participants attending livestream shows.

With the ever-increasing popularity of live video shopping amongst Gen Z consumers, Arena wants to bring the technology to the UK’s flower industry and introduce it to other generations of shoppers.

A total of 47% of 19-25-year-olds and 30% of those aged 26-35 have purchased through live shopping events, whereas just 9% of those over the age of 56 made a live purchase in 2022.

Arena is hoping that it can entice other generations to tune in, learn a little bit more about the product, make a more informed decision, and hopefully fall in love with a new way to shop.

This technology has been built in partnership with LiveSell, who, in turn, runs events on a video-dedicated network provided by Agora, allowing for best-in-class audio and video quality, reliability, and scalability. Allowing two-way voice, video, and text interaction with hosts, plus features such as live polling, private messaging, and the simultaneous streaming of shows to other social networks, Live Shopping provides a highly customizable shopping experience that can be integrated with existing websites and is available on any device with a web browser. 

This initiative builds on Arena’s best-in-class fulfillment and technology platform, Hyperion, which launched in January 2023. Arena’s Hyperion platform enables household brands to deliver an integrated and frictionless retail experience, providing highly personalized fulfillment of bouquets, plants, and other gifts to customers at significant scale and speed. Arena handles the end-to-end fulfillment and technology demands behind the scenes, leaving brands to take care of their customers and keep ahead of customer demand and consumer trends. 

The Live Shopping feature will be available on the Hyperion platform to all of Arena’s fulfillment partners.

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