“A Bloomin’ Shame”: Campaigners protest “greenwashing” Bloom and Wild for banking with Barclays

On Thursday, March 16, campaigners from the grassroots group Fossil Free London will assemble outside flower company Bloom and Wild's offices in London. They will call on Bloom and Wild to stop banking with Barclays: Europe's largest fossil fuel funder.[1]  

Since 2015, Barclays has spent $166bn financing dirty fuels.[2] The campaigners argue that continuing to bank with Barclays, Bloom and Wild is directly contradicting its sustainable image and helping the bank to greenwash.

Protesters will hand out oil-drenched flowers to Bloom and Wild employees and chant, 'Does your mum know what you do? You bank with Barclays. Shame on you.'

The protest comes just before Mother's Day, expected to be one of Bloom and Wild's busiest periods of the year. 

Fossil Free London has called on Bloom and Wild to 'protect our mother earth' and stop funding fossil fuel expansion.  

Fossil Free London's campaign, aimed at Barclays' corporate customers, is also targeting the National Trust.

Joanna Warrington, a campaigner for Fossil Free London, said: "Mums love flowers, but they love their children more. To keep our children safe, we need to stop dangerous fossil fuel expansion – but Bloom and Wild is still banking with Barclays: Europe's biggest fossil fuel funder."

"Bloom and Wild likes to brag about its sustainability credentials, but its relationship with Barclays means it is handing cash to big polluters. This is greenwashing, and it has to stop."


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