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India: Flower markets bloom amid festive fervour

On the eve of Ugadi, the city’s markets were abuzz with thousands making last-minute purchases. The festival, marking the Hindu lunar year, is celebrated by distributing bevu bella, a mix of neem and jaggery, among families and friends as a symbol of the importance of remaining balance in the face of life’s ups and downs.

Shoppers flooded textile stores, jewelry showrooms, and flower markets. Sharp price hikes did not deter brisk business at the flower markets. “We did good business, and this is the first time after the Covid lull,” said Ismail Sait, a trader at Russell Market.

Streets came alive with the vibrant colors and scents of mangoes and neem leaves in several areas. The markets in KR Market, Yeshwantpur, Gandhi Bazaar, Malleswaram, Basavanagudi, Jayanagar, Vijayanagar, Madiwala, KR Puram, Yelahanka, and Kengeri saw a surge of customers eager to purchase the seasonal goods.

“The festival demand for flowers has soared. Rose, jasmine, crossandra, and chrysanthemum prices have seen a sharp rise,” flower merchants Ganga and Narayan from KR Market said. “Crossandra costs Rs 1,200 per kg, jasmine Rs 800 per kg, and chrysanthemum and rose Rs 240 per kg.”


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