"2023's Valentine's Day was the first Valentine's on which there was a significant number of Fortune stems in production, and we could start feeling the variety resounding in the market," says Aviram Krell of Plantec when talking about Fortune, a variety of which they recently received a significant number of inquiries.
Plantec wanted to learn more about what growers are saying about the variety, and Aviram had the good fortune to be able to meet up with Santiago Serrano from Ecoroses, an Ecuadorian rose farm.
Santiago Serrano with Fortune.
What Santiago told Aviram: "Valentine's Day 2023 had been an incredible journey, with a lot of planning, logistical efforts, and innovation to make sure everything would go perfectly. We had great success with the red variety Fortune, which is one of our newer varieties on the farm. It has a great flower, the bud size is great, the stem length is long enough for our clientele, and the velvety red color is unique and very well-suited for events and special days such as Valentine's. We have been impressed with Fortune's productivity, it was one of the roses that did not have any issues due to the weather, and we were able to plan perfectly for the holiday."
He continues: "The plant is also very simple agronomically speaking, requiring less iron and magnesium than most roses, which is a great benefit. EcoRoses prides itself on its premium varieties, and Fortune's vase life makes it an outstanding variety, especially in terms of the value the final client receives. Our clients also commented on how long the foliage remained on the flowers and how green it remained even after completing its vase life. We have been very happy with the high quality of the roses, which fit our company goal of working with the best varieties in the world.
For more information