From October 3 to 5, the 52nd edition of Iberflora will kick off at Feria Valencia. As in other years, Greenn, an organization agency for international trade fair events, is providing a Holland Collective. On Thursday, Greenn thereby also signed an agreement with the fair organizer, becoming Iberflora's exclusive partner.
Raúl Ferrer (Iberflora) and Maaike Koop (GREENN) signed the agreement.
"The Spanish trade fair Iberflora is the place where Dutch organizations can jointly participate within a Holland Collective," says Maaike Koop, director of Greenn. "Companies present themselves together under the familiar Holland look and feel, but this year a completely new 'look and feel' will also be introduced there." Besides filling in for the Holland Collective, Greenn will also look after the other Holland participations from now on, as the two organizations officially joined forces on April 20, 2023.
"We are very pleased with the signed agreement between Iberflora and Greenn. The Netherlands is a key country for the horticultural sector, and it is one of the most important economic drivers. The country is the world's leading exporter of flowers and ornamental plants," said Raúl Ferrer, president of Iberflora.
"This collaboration gives professionals from both countries the opportunity to make contacts and see the latest developments within the market. Visitors will go to see a unique venue containing the latest trends and products for the horticultural industry," adds Máximo Solaz, director of Iberflora.
Horticultural trade fair
Iberflora is one of the largest horticultural trade fairs in Spain. It takes place in the Spanish city of Valencia and, with an exhibition area of 35,000 square meters, is an important place for exhibitors to present their (latest) products and services. Flowers, plants, technology, and decoration, in particular, play an important role at this fair.
For visitors, Iberflora is an event to discover the latest trends and innovations in the market. The fair also offers professionals the opportunity to network, exchange ideas and learn from experts. In 2022, some 18,500 visitors and 541 exhibitors presented their products and or services at the 51st edition. These numbers are expected to increase again this year.
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