The ‘We Need More Flowers’ campaign of the Flower Council of Holland is being reintroduced this year in Germany and France. The new version of the campaign will be launched on June 1 in Germany and last for three weeks, while French consumers will be inspired from June 19, also for a period of three weeks.
Digital media
This time around, the campaign will primarily involve digital media, including online video, digital outdoor advertising, and social media channels. The campaign video will be updated wherever relevant. Flower Council of Holland will also use Facebook, Instagram, Pinterest, and TikTok to inspire consumers with appropriate content about, for instance, ‘flower-giving occasions.’
A message that hits home
A recent consumer survey conducted in the Netherlands, Germany, France, and the United Kingdom shows that consumers are still positively affected when they see the campaign communications. ‘We Need More Flowers’ emphasizes the fact that consumers want to enjoy the important things in their lives, everything that makes life worth living. And that there is a strong need for positive impulses: more love, more togetherness, more joy. “That message still hits home,” concludes campaign manager Isabel Groot. “The thoughts and feelings created by the campaign are very positive. And continue to inspire consumers to buy flowers.”
For more information:
Flower Council of Holland
www.flowercouncil.co.uk