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Danziger to launch a new program at Flower Trials tailored to home gardeners

Danziger will open the 2024 season at Flower Trials with an innovative new concept: Garden to Vase, enabling consumers to get the best from their gardens: GROW. CUT. ENJOY. REPEAT

As a part of this new concept, Danziger has leveraged its experience in cut flower breeding to the selection of the most suitable cut flower varieties for home cultivation and to ensure the finest results for the end consumer.

The Garden to Vase program includes several cut flower varieties that were tested and selected according to the best garden performance and appearance.

Garden to Vase includes Festival® Pink Lady Gypsophila, Focal Scoop™ Dark Purple Scabiosa, Solar Glory® Solidago and Skyler™ Blue Veronica, and more.

Now more than ever, it is clear that gardening is a wonderful way to connect with nature, enjoy healthy outdoor activity and experience a sense of well-being and balance from lovingly growing flowers (in soil or pots).

Danziger’s Garden to Vase varieties are designed to deliver all these benefits and more. Nothing compares to growing, nurturing, and collecting fresh flowers from your own garden - the sense of accomplishment and delight in the lovely, natural-looking flower bouquets in your very own home (or a beautiful gift to someone you love). DIY growing of bouquets at home is a sustainable and natural way to enjoy the joy of flowers while buying less and contributing to the preservation of our environment and planet.

“At Danziger, we’re excited to bring the joy and beauty of nature straight from the garden into every home by offering our new Garden to Vase line of bedding plants. This new concept creates value throughout the entire supply chain – from young plant producers, growers, retailers to the end-consumers”, says Ori Danziger, deputy CEO.

At this year’s Flower Trials, alongside the launch of this promising program, Danziger will present its novelties, highlights, and assortments for the 2024 season, including annual, perennial, and cut flower varieties.

Click here to book your visit at Danziger’s sites 

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