Deroose USA is expanding its portfolio of plants using various technologies to enhance the appearance of plants: Make-upz. The first introduction is the Top-line Sansevieria. In the coming weeks, other brands will be added.
Top-line Sansevieria plants are created using eco-friendly glitters. The plants are now available in 7 colors, ranging from red and blue to gold. In the coming weeks also, “Champagne” will become available. Market tests show that the plants really attract customers’ attention.
“Deroose is famous for its broad assortment of tropical plants. We think that adding a bit of make-up can make the plants even more attractive and noticeable at the point-of-sale,” says Kyle Brewer, sales manager at Deroose USA.
Since the introduction this week, sales via the Deroose webshop have been above expectations, they report.
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