Two floral and gifting companies today announced the
completion of their merger. From You Flowers, LLC (FYF), one of the largest US floral e-commerce companies, and FTD, LLC (FTD), an innovator in the floral industry for over a century, have merged
to create a new global platform in the floral and gifting industry. The announcement was made today by Michael Chapin, founder, and CEO of From You Flowers, who takes over as CEO of the combined companies.
“We are bringing together two businesses with a shared vision to deliver exceptional service to our florist members and consumers.” said Chapin, “the merger will enable From You Flowers’ best-in-class e-commerce operation to accelerate the growth of FTD’s already impressive floral distribution network,” said Chapin.
The merger will be transformational for both consumers and FTD member florists. Consumers will benefit from an enhanced consumer experience with a highly competitive selection of products and services. FTD florists will see their businesses grow through increased support, enhanced services, and nearly doubling the number of orders flowing into the network.
Finally, the combined business itself will benefit from a wide range of synergies created by the merger, which will house a premier collection of established consumer brands (including From You Flowers, Proflowers, and FTD). The integration of best-in-class technology, marketing, and customer relationships will create scale as best-in-class operating strategies are implemented.
“The merger creates scale and efficiencies that will be reinvested in florist member technology and stronger services to help our members grow,” Chapin continued.
In addition to Chapin, the combined companies’ executive team will include Charlie Rosse, EVP of Finance; Spencer Lucian, COO; Mike Sabia, CMO; and Zac Powell, who will continue as CRO and manager of the florist network. Peter Sauerborn will remain a strategic advisor to the combined companies’ board of directors, of which Joel Citron, co-CEO of Tenth Avenue Holdings, will be the Chairman.
Jefferies LLC acted as the exclusive financial advisor, and Munger, Tolles & Olson LLP acted as the legal advisor to FTD. Zukerman Gore Brandeis & Crossman, LLP was the legal advisor to From You Flowers.
For more information:
From You Flowers, LLC
Tenth Avenue Holdings