The International Flower Trade Expo (IFTEX) 2023 concluded on a high note, marking a successful event that brought together numerous growers, buyers, and industry stakeholders. The Royal FloraHolland stand stood out as a hub of activity, attracting visitors eager to explore the latest capabilities and strike deals through the Floriday platform.
Steven van Schilfgaarde, CEO of Royal FloralHolland, and Edwin Galonyo, general manager of Royal FloraHolland in Kenya. Click here for the FloralDaily photo report to get an impression of the show.
Growers and buyers flocked to the Floriday team's booth, where they received in-depth information on the platform's current capabilities and seized the opportunity to engage in fruitful business transactions. In addition to Floriday, attendees had the chance to discover the various services offered by Royal FloraHolland, such as Global Sourcing and the modernization and automation of Dock Services.
Expressing gratitude, Royal FloraHolland extends a heartfelt thank you to all the buyers, growers, and stakeholders who visited their stand during IFTEX 2023. The positive response and engagement from the industry players further affirmed the significance of this premier event.
Anticipation is already building for the upcoming IFTEX 2024, where the industry will once again convene to explore new horizons and forge valuable connections. Royal FloraHolland eagerly looks forward to welcoming familiar faces and new participants to the next edition of the expo.
In a memorable conclusion to the event, Royal FloraHolland's CEO, Steven van Schilfgaarde, and the management team joined forces to support the beautification project at the Jomo Kenyatta International Airport. Each participant planted a tree, symbolizing their commitment to environmental sustainability and fostering a greener future.
IFTEX 2023 has undeniably left its mark on the floral industry, serving as a catalyst for innovation, collaboration, and environmental consciousness. With promising developments on the horizon, stakeholders and enthusiasts are poised to witness a flourishing future for the global flower trade.
Source: Royal FloraHolland