US: "Venus Et Fleur is opening boutiques and revolutionizing the floral industry"

In 2015, Venus et Fleur delivered flowers to New Yorkers just like the over 30K floral businesses in the US – an e-commerce website and some innovative packing and delivering. The product is what set it apart – the real flowers were treated to last about a year. In addition, unlike the traditional florist, it started online without a physical presence. That didn't matter to the tech-forward New Yorker, but eventually, the brand realized the value of having a storefront.

"We started our first retail endeavor doing a pop-up in the Oculus World Trade Center during their holiday fair 2018. It had a lot of success - many people knew about the brand but hadn't pulled the trigger on a purchase, and so they went in see the product learn more about it, and that's the part that sparked the idea in our minds - people were showing interest in just learning about the brand, about who we are, what we do you and what goes into our products. So, we sat down and talked about a retail strategy and launched our first doors at Oculus and Garden State Plaza in 2019," shared Sunny Chadha, cofounder of Venus et Fleur.

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