FloraLife is moving toward post-consumer recycled (PCR) material containers. The containers included in the changeover are 5-, 10- and 20-liter containers across all product lines, with other sizes to follow.
Initially, the products packaged in PCR containers will be available in Europe and, Colombia, South America, with plans to move to other areas globally, including the U.S. The containers in Europe are made from 100 percent PCR content, and in Colombia, from 65 percent PCR content. The PCR packaging can also be recycled at the end of its life.
The move towards PCR supports the sustainable packaging commitment that FloraLife outlined in its 2025 Sustainability Plan. FloraLife's sustainability initiative is the company's long-term plan targeted for 2025 that implements the reduce, reuse, recycle, and respect principles in five commitment areas: climate change, water stewardship, product portfolio, sustainable packaging, and stakeholder awareness.
"We wanted to make sure we weren't just focusing on the end of life of the packaging, as there is no guarantee it will be recycled," explained Mark Allen, Global Product and Sustainability Manager, FloraLife. "Using recycled content in the containers guarantees either all or a certain portion of the packaging has already had a life before!"
FloraLife will be implementing its new PCR packaging along with its new, rebranded labels as a rolling change over the upcoming months. The rebranded labels are part of the company's recent rebrand. In addition to the labels, the rebrand included updated logos, brand colors, messaging and packaging with a modern, fresh look that more accurately and consistently reflects the beauty, science, and positive experience when using FloraLife® products with fresh-cut flowers.