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Belgium: "Never before so many novelties at Florall autumn fair"

The fall edition of Florall counted seventy producers and twelve supply and export companies. On display was quite a complete assortment of green and flowering houseplants and all kinds of visually attractive plants with often multiple uses for garden and terrace, but also suitable for the living room.

The organization reports that there was confidence among participants that it will be a decent autumn. There were many visitors from home and abroad, with a remarkable number from Sweden, Italy, the United Kingdom, France, and the Netherlands. Florall also announced that the presence of a 40-member delegation with managers from some 20 branches of the Norwegian garden center chain Hageland stood out.

A professional jury presented awards to potentially interesting novelties. In the 'variety' category, there were 20 entries. A new concept was also awarded with 'Ceci n'est pas Une Rose.' The jury judged climate and future resistance, distinctiveness, added value within the current assortment, visual appeal, and the overall impression the novelty made on them. Gold went to Buddleja Butterfly Candy Little Ruby, which stood out with its compact growth and ruby red flowers. Silver was for: Symphoricarpos chenaultii Fiesta Berry and the bronze for: Helleborus niger 'Winterfall'.

For the first time, visitors were also allowed to vote. The audience prize went to Echinacea SunSeekers Sweet Fuchsia, an entry from DS Plant.

The jury consisted of:

  • Lucien Verschoren, AVBS, chair of the Arboriculture Department
  • Pieter Goossens, researcher PCS
  • Dirk Ballekens, director of the Belgian Garden Centers Association
  • Evelyn Calsyn, azalea and arboriculture breeder at ILVO

Category: Concept
Ceci n'est pas Une Rose of Meerplant BV

The name may already sound somewhat familiar, as during March's Florall, Rosa 'Green Summer,' one of 3 varieties sold under this concept, was awarded gold as a new variety. This ground cover does not look like a rose at first glance. The small-flowered roses were selected for their health, climate resistance, flowering richness, ease of use, and color brilliance. The judges appreciated that this concept highlights the use of roses as ground cover. They are climate-resistant plants that can also do well on the patio, with the rose hips providing additional ornamental value afterwards.

Karel Brosens

Category: Variety
Gold: Buddleja davidii 'BotEx 006' by Willy De Nolf

Brand name: Buterfly Candy Litle Ruby is a floral series. The flowers have a light, sweet fragrance and are attractive to butterflies and bees. The judges also praised this compact, well-filled, and richly flowering type, with striking ruby red flowers, among other things, for its climate resistance, biodiversity value, and versatile application possibilities. This plant fits in small gardens but also in a pot on the terrace.

Laura de Nolf on the right

Silver: Symphoricarpos chenaultii 'Rant02'
Tree nursery Antonissen

Brand name Fiesta Berry. According to the judges, a beautiful, compact cultivar with distinctive fine, variegated leaves. Healthy plants with fresh appearance. The judges appreciated the very strong climatic properties of this plant. It can withstand both drought and wet conditions. It is very disease-resistant. The variegated markings are stable and do not progress to green. This entry of tree nursery Antonissen from Sprundel (NL) also won silver at GrootGroenPlus 2022. This fair always sends in 3 novelties for Florall.

On the right: Didier Hermans, director of GrootGroenPlus

Bronze: Helleborus niger 'Winterfall'
Helleborus BV

It is a compact hellebore whose flowers are clearly visible, and the lot shown presented very uniformly informs the Florall organization. The very positive is that 90% blooms before Christmas. Besides in the garden, there are also possibilities on the terrace or in planters. The variety is very disease-resistant.

Thierry Van Pamel

Audience award
Echinacea SunSeekers Sweet Fuchsia by DS Plant

This variety managed to capture the hearts of visitors with its bright and vibrant fuchsia pink petals, says the Florall organization. It stays short (up to 45 cm), thrives in sunny gardens and flower beds, and adds a splash of color to any outdoor space. It is also useful as a cut flower and attracts bees, butterflies, and other pollinators, adding to the ecological value of the garden.

Pictured are Dominiek De Sutter and Anje Steelant (right)

For more information:
[email protected]

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