Superbells Double Redstone and Double Vintage Coral:

US: "New introductions always generate interest among gardeners"

"With the popularity of new colors and flower forms, these two beautiful Superbells® are the perfect additions to the Proven Winners® Superbells collections," says John Gaydos of Proven Winners. In this article, more about these 2 new introductions and what makes them special.

What's the difference between the new introduction and what is currently on the market?
"Both Superbells Double Redstone and Double Vintage Coral are vibrant new color additions that are not available in today's market."

Where do these new introductions fit?
"In the sales area: Most retailers have a very small offering of double calibrachoas. The addition of these two new colors will expand garden centers' options to enhance the use of Superbells and the amount of bench space dedicated to these versatile plants.

In the garden: Superbells Double Redstone and Double Vintage Coral broaden the color spectrum for gardeners in hanging baskets and in mixed or specimen container gardens set in the landscape."

What does it replace?
"Neither new introduction is a replacement for any plant within the Superbells Double collection."

Is this new item a line extension or a continuation of a series?
"Both plants are line extensions for Superbells Double."

Are there any differences in cultural requirements?
"The culture and care of the new Superbells Double Redstone and Superbells Double Vintage Coral are the same as the rest of the series."

What new opportunities does this variety present?
"New introductions always generate interest among gardeners. These two introductions will increase sales and use of Superbells Double calibrachoas at North American garden retailers and in gardens."

For more information:
Proven Winners

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