There will be another edition of the Trade Fair Aalsmeer this autumn. This international floriculture fair is free to visit and is a networking event for growers, buyers, exporters, and their customers. This year, the fair starts a day earlier and will take place from Tuesday to Thursday on 7,8 and 9 November 2023. The presence of more than 600 exhibitors and 20,000 visitors will provide opportunities to catch up, make new contacts, and do business.
Program
For three days, growers will present their new range of flowers, plants, and value-added products in the many stands. There is also plenty to do in the Trade Fair Theatre:
Green Trade Trends for 2024:
Again this year, Bloemenbureau Holland shares the latest trends in flowers and plants. For 2024, they developed four style trends for the floriculture sector. You will discover how to apply these trends for a specific product at the retail and market level.
Presentation of the Greenovation & Glass Tulip Award 2023:
The Greenovation Award for the best sustainable innovation in the floriculture sector will be presented. In addition, the winners of the Glass Tulip Award will be declared in five categories: concepts, cut flowers, indoor plants flowering, indoor plants green, and garden plants.
Digitally secure together:
With increasing digitalization in horticulture, more and more entrepreneurs are facing cyber incidents. This has major consequences. That is why Royal FloraHolland is one of the founders of the Cyber Resilience Center Greenport, a center where we help you further in the field of cyber security. Learning together is key; you are not alone in properly organizing cybersecurity. Wondering how to improve your digital security? Come to the session.
Exhibitors
The floor plan is now available. On it, you can see which exhibitors you can meet. For exact dates and times, the program can be viewed here. Click here to register for the fair.
For more information:
Royal Flora Holland 
Tel.: 088 789 89 89
www.royalfloraholland.com