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Garden Media Group’s Garden Trends Report 2024:

“Eco-Optimism”, what will the future of gardening look like?

What will the trends for gardening be in 2024? In the 2024 Garden Trends Report of Garden Media Group, which has been released today, seven trends are described. The overarching theme connecting these trends, Eco-Optimism, underscores the green industry's potential to alleviate eco-anxiety among the 1.2 billion young people striving to contribute positively to the climate. "By illustrating the benefits of planting natives, minimizing traditional lawns, and growing food, the industry is poised to be a positive beacon and foster loyal enthusiasts," says Katie Dubow, President of Garden Media Group

Click here for the 2024 Garden Trends Report.

Seven trends
For 23 years, Garden Media has researched global consumer trends to see what's happening, from home design to fashion, and talk with media sources and garden experts worldwide. And for 2024, they identified seven trends. It includes why Zoomers are leading the housing market, new ways to promote container gardening, the green industry's color of the year, the popularity of insects and consumers' fascination with the underground, and much more.

A personalized journey
The 2024 Garden Trends Report offers a new navigation system centered around seven distinct personas: Digital, Bold, Enchanting, Eclectic, Elevated, Hopeful, and Punchy. Users select the persona that resonates with them, guiding them directly to the corresponding trend. At any point, individuals can navigate back to the start or explore other trends effortlessly.

"We wanted to create a dynamic experience with this report, where individuals can engage with the trends that align with their personal style. By offering seven personas, we're empowering readers to navigate directly to the trends that resonate with them, making the report a personalized journey of inspiration and discovery."

It is important for the industry to know the trends
This report is a go-to resource for the green industry viewed
over 10k times annually. "In our database, we can see that most people downloading our trend report are people in the industry," says Dubow. "And this makes sense, as it is important for green companies to know what the consumers are interested in. Normally, the industry is not really seen as being 'trendy,' as it takes time to adapt when you are dealing with growing plants. Yet trends influence customer behavior, and these reports give an insight into what customers will be interested in the coming year. As a result, it gives companies the opportunity to stay ahead of the trends."

Click here for the 2024 Garden Trends Report.

For more information:
Garden Media
Tel.: 610-444-3040
[email protected]