September 19-21

Gerbera collective Colored by Gerbera on tour

True to tradition, Coloured by Gerbera presents the new gerbera varieties in September to the trade and florists. Every year, this is a time to surprise with beautiful new varieties, shapes, and colors.

Novelty Roadshow
The Novelty Roadshow brings the latest assortment of gerberas to the customer. A mobile showroom equipped with the recognizable 'gerbera always surprises' signing will visit the auction in Aalsmeer, Rijnsburg, and Naaldwijk.

  • Tuesday, September 19, 9.30 am to 12.30 pm P20 (grounds RFH Aalsmeer)
  • Wednesday, September 20, 9.30 am to 12.30 pm P1 (main entrance RFH Rijnsburg)
  • Thursday, September 21, 9.30 am to 12.30 pm P24 (dike side grounds RFH Naaldwijk)

Gerberas in hand, VR glasses on nose
Curious about what goes into growing those beautiful gerberas? With VR glasses on your nose, you will find yourself in the middle of the gerbera greenhouses and get the answer. Under the motto "Growing Strong Together," several growers will tell you all about growing gerberas.

Colored by Gerbera
Colored by Gerbera is the collective of all 40 Dutch gerbera growers and breeders. They provide florists, wholesalers, and exporters with an assortment of information and inspiration. Through various campaigns and promotions, they put the gerbera on the international map. The campaigns are in the hands of the creative agency Vandeez and Brentality Marketing.

Source: Coloured by Gerbera

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