As of September 1 this year, Equaflor Carnations moved from the auction in Naaldwijk to 'Jupiter,' the business park opposite. Newer facilities and room to grow.
The name has recently been displayed above the docks at Jupiter. On the right, a look at production at one of the many growers in Turkey.
Some 30 years ago, Kees Vreugdenhil started his own business processing flowers on behalf of Royal FloraHolland. Bunches of carnations came in from Spain and were processed for auction on the clocks. At one point, the supply of carnations became so large that the suppliers from Spain asked if some of them could be shipped directly. And Kees started to do so and changed his company name to Iberflor, not entirely coincidentally because at that time by far the most carnations came from Spain. A few years ago, the name changed to Equaflor Carnations.
They are still widely grown in Spain, says son Davey, but have not been grown there exclusively for a long time. Cultivation has largely shifted to Turkey. Flowers arrive here by truck, which is about a 5-6 day drive, and depending on the season, trailers of spray carnations and 'regular' carnations arrive in Naaldwijk, the Netherlands, weekly to almost daily. Equaflor distributes the boxes and takes them to a range of major customers, who then process them into bouquets and make sure they get to retail customers across Europe.
Many carnations are now grown in Spain, Turkey and Morocco. And not to forget, many spray and standard carnations are also grown in Colombia, which has not been a focus for Equaflor so far, but may become interesting in the future as these flowers are often of a heavier quality, and demand is increasing.
Equaflor Carnations is the company of Kees Vreugdenhil and his son, Davey Vreugdenhil. Davey has been in the business since 2020 and is responsible for sales and purchasing. In Naaldwijk, Equaflor does its own delivery for transport to Aalsmeer and Rijnsburg, and distribution there, it uses the services of Johan van Dijk.
For more information:
Tel.: +31 (0) 6-22318745