Australia: Flower power on track to drive record carnival crowds

Busloads of international tour groups combined with an influx of visitors from the state’s southeast have put this year’s Toowoomba Carnival of Flowers on track to be the busiest on record.

The city’s gardens are heaving with visitors of all ages, snapping selfies and soaking up the September sunshine, and it is big business for the region’s tourism operators. “Numbers are up, it’s huge,” Toowoomba Regional Councillor Tim McMahon said.

“It’s great to see the buses are coming in as we hoped, and Sunday, you couldn’t see the flowers because there were so many people.” Southern Queensland Country Tourism CEO Peter Homan told the Caller it had been a phenomenal Carnival so far.

“Last year, we had 364,000 people attend the Carnival over the period and that was a record,” he said. “As you’re getting up to those really big numbers, it gets really hard to shift that dial and keep them going up all the time, but everything we’re looking at at the moment, still with a week to go, we think that number’s going to be beaten.”


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