The Cymbidium promotional campaign is starting this month with a range of activities targeted to professional florists, appealing to the beauty and diversity of cymbidium.
Surveys among European florists reveal that cymbidium presents a challenge when it comes to finding uses for it. To support them in this area, the promotional campaign is providing tips and inspiration targeted to professional florists, encouraging them to explore the possibilities of cymbidium and harness the selling power of this tropical beauty.
International promotional calendar
Early in the cymbidium season, florists have been challenged to work with cymbidium during EuroFleurs 2023 in Slovenia. Their creations are now being shared through Cymbidium.info's social media channels. A new Cymbidium Tutorial featuring floral stylist Joan Stam will be published in October and will serve to provide practical tips. Does he make bouquets appropriate for the fall and winter seasons? And how can florists maximize the sales of single stems? Then, it will be the turn of European champion Hanneke Frankema, who will be showing the beauty of cymbidium in her floral creations starting in November. Just like last year, the international florist platform Fusion Flowers is launching a competition, allowing florists to share their craftsmanship with cymbidium. Through social media, florists will be given inspiration on a regular basis with the most beautiful floral designs. The website cymbidium.info is a handy resource for florists with anecdotes, care tips, and an overview of all cymbidium growers.
About the cut cymbidium promotion campaign
The Cymbidium promotional campaign is an initiative of all cut cymbidium growers in cooperation with Royal FloraHolland. They are together in charge of promotions.