May is the month of Mother's Day. In 2023, it was celebrated in many countries on May 14. In the US, hopes were high with increases in ocean and airfreight shipments, but during Mother's Day, it became clear that the unbridled optimism for this day was tempered by reality. When looking at Europe, there were a lot of buyers buying on the Royal FloraHolland auction clock, and Veiling Rhein-Maas also reported a successful Mother's Day.
Of course, more happened this month; Royal Flowers merged with the Elite Group, Gems Group, and World Class Flowers became one, Biobest signed a letter to acquire BioWorks, and Decowraps Europe acquired the packaging business of Holimco France.
Also, Stuppy celebrated their 1560th anniversary, PanAmerican Seed shared their 75-year (his)story in a video, and Agapanthus 'Black Jack' was awarded Plant of the Year at the RHS Chelsea Flower Show 2023.
Below is the overview of May 2023.

Royal Flowers merges with The Elite Group

Dutch Spring Trials are on

“Patience paid off with this rose variety”

US (FL): "Floral imports on track to this point"

NL: Newest pot and bedding plants shown at Pack Trials

“Having our own varieties is important to offer something unique”

Biobest signs letter to acquire BioWorks
Premier Tech celebrates 100 years and beyond

UK: Seasonal flowers at the Coronation service of The King and The Queen Consort

“Carnations have made a comeback; being seen as trendy again”
© Colour Republic
US: Mother's Day already looks to be strong for 2023

Europe: "Campanulas with sustainable benefits are in demand"
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Decowraps Europe acquires packaging business of Holimco France

Prince & Prince forecast 59M US households to purchase floral products for Mother’s Day 2023

"We have earned our 75+ years of experience through the same values we still have today"

US (FL): "30% more flower shipments received for Mother's Day 2023"

North America: “Unbridled optimism for Mother’s Day tempered by reality”

"Mother's Day always guarantees a lot of buyers on the clocks at Royal FloraHolland"
gems group and World Class Flowers become one
LATAM Cargo closes Mother's Day by transporting close to 20.000 tons of flowers during the season
UK: Agapanthus 'Black Jack' Plant of the Year at the RHS Chelsea Flower Show 2023

Kenya: Murara Plants wins renewable Energy Award during EMA 2023
Successful Mother's Day week 2023 at Veiling Rhein-Maas






