Anthura is going to write a new chapter in their history. In the past months, Anthura, together with employees, customers, and partners, has dived deep into the core of its organization and reflected on its essence. In a constantly changing world, they are determined to keep evolving and innovating for a positive impact on the world. This has led to a sharpening of their strategy. The rebranding reflects this.
But first...
Anthura, with its 80-plus years of experience, has developed as the expert in Anthurium and Orchids and recently added Bromeliads to the portfolio. It is in their DNA to constantly raise the bar, and the employees are driven to do better every day. By working closely together - both internally and externally - they can stay ahead in the market. Only together with their employees, customers, and partners they can make the most beautiful product and make the world more beautiful with their plants and flowers in a sustainable way.
Blooming innovation
This strategic repositioning does not only include a new visual identity. With the launch of the new slogan 'Creating blooming happiness,' Anthura is undergoing a flourishing renewal. The choice of this inspiring slogan reflects the company's mission not only to supply young plant material but to make the world more beautiful and let everyone - anywhere in the world - enjoy Anthuriums, Bromeliads, and Orchids. Marco van Herk, Commercial Director: "Our rebranding is a reflection of our belief to strive together to make a positive impact on the world around us. With 'Creating blooming happiness,' we want to bring a moment of happiness to everyone who brings an Anthura flowering plant or flower into their home." In the coming months, throughout 2024, Anthura will gradually transition to a renewed brand identity with the accompanying new visual identity. Follow Anthura on their social media channels for updates.
For more information:
Anthura
www.anthura.nl
