Tom Brown Wholesale, a prominent name in London’s floriculture industry, has been redefining how fresh-cut flowers and plants are supplied to florists across the city. With an impressive operation that ships over 250 orders six days a week and an annual turnover exceeding £15 million, Tom Brown stands as a testament to efficiency and innovation in flower distribution.
A Look Inside the Operation
At the heart of Tom Brown’s success is a meticulously organized 24-hour sales and distribution operation. This process kicks off each evening as florists shut their doors and the flower-buying window opens. When the clock strikes midnight, a flurry of activity ensues in Tom Brown’s warehouse. A dedicated team of 25 pickers works tirelessly through the night, preparing sales orders for dispatch. By 3 am, these orders are ready to be sent out, and by 5 am, all 18 delivery vans are on the road, ensuring that the day’s orders reach their destinations promptly.
The Secret Behind the Blooms
Ensuring that the flower stocks remain as fresh as when they were picked is no small feat. This requires a knowledgeable and experienced team capable of handling the delicate task of flower selection and arrangement. In the past, this process was manual, reliant on paper pick sheets, and prone to human error. However, the introduction of BEC’s eSmart Voice solution has revolutionized this aspect of the business.
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