A flower and seeds company that supplies products worldwide has appointed a new CEO with global brand-building experience.
Michael Yates, formerly CEO at the Ceuta Group, which is a leading provider of commercial outsourcing services for health and wellness companies, has joined Mr Fothergill’s Seeds Limited, based in Kentford, near Newmarket.
Mr Yates was also previously managing director for the American multinational branded consumer goods corporation Procter & Gamble and brings with him more than 25 years of international experience.
He said: “I am delighted to have the opportunity to lead a talented, experienced, and dedicated team that is amongst the most knowledgeable and respected in the gardening and horticulture sector.
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