Besides advertising and the printing business, the 2024 election has sparked a boom in the floriculture industry in Khyber Pakhtunkhwa. In the bustling Fawara Chowk at Peshawar Cantonment, the epicenter of the flower and rose petal trade, shopkeepers are witnessing a roaring business. “The sale of flowers and rose petals has multiplied in Peshawar due to the ongoing election campaign and is expected to shine even brighter as the polling day approaches,” mentioned flower seller Omar Khayam in a conversation with APP.
Engaged in the flower business for a decade, motivated flower sellers wake up early to prepare flower bouquets and petals to meet the demands of election candidates and their supporters. Omar stated that before the election, his daily flower sales ranged from Rs2000 to Rs2500, but now it has skyrocketed to Rs10,000 to Rs12,000. To cope with the overwhelming demand, he hired five extra laborers and even sent his father to the Pathoki Qasor district to fetch fresh flower petals.
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