For a company to successfully last throughout the years, innovation is key to maintaining relevance and competitiveness. Circasia & Vuelven are a clear example of how important it is to stay ahead and keep innovating. For this Valentine's season, C&V is offering new varieties, but four of them are special; they share the "Enigma" name. Cute, Orange, Spirit, and Hot Engiman are already trending for the 2024 special dates, explains Liliana Rodriguez (sales director).
Orange and Cute Enigma
"Coming from DeRuiter, a well-renowned breeder, these new roses are the answer to the market's need for new shapes and colors all over the world. Their name comes from their particular non-symmetrical and curly opening, which is an 'enigma.' We normally stand out with our quality, but finding new varieties helps us maintain a 60+ catalog that will never bore our clients; on the contrary, every call or email where we present something new is a celebration and a possibility for more and bigger business."
C&V and DeRuiter have been testing and developing this new project for 3 years as pioneers of these varieties. "Its behavior in Colombian land has been exceptional, and the results show a long vase life."
Hot and Spirit Enigma.
With February getting closer, the floral industry thrives, and the good weather in South America promises good product that is already traveling all over the world. Jose Luis Suarez (CEO) thinks, "This year comes with economic challenges, but it's going to be a great year." His positive mindset leads the team to overcome those challenges by "focusing on giving the clients not only the best of the best but the newest of the new." He says, "Hot Enigma and Spirit Enigma are two of my favorite varieties for now," and is feeling excited about the result it's going to have for the sales area.
For more information:
Roberto Suarez, Sales Representative
Circasia & Vuelven
Tel.: +573165262751
www.civuelven.com/
