In honor of International Women's Day 2024, Florists' Review and their partners unveil their Free International Women's Day Marketing toolkit made for florists.
Mission: "Our goal is to establish International Women's Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, International Women's Day, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the influential women in our lives. By providing florists with a comprehensive and well-structured marketing plan, complete with all necessary creative materials and guidelines for an effective campaign, we are fostering local growth that has the potential to create enduring effects on a nationwide level!"
How they achieve this: "Our strategy encompasses an 8-week marketing plan for florists, complete with ready-to-use creative materials, email templates, social media packets, press releases, and step-by-step guidance. Florists can use these tools as is or customize them to align with their brand."
Part 1 is Now Available and Includes:
- 8-week Marketing Strategy
- Email Marketing Templates
- Flowers for International Women's Day
- Inspiring Quotes for IWD
Part 2: The second part, available on February 1st, will include social media content, images, videos, and press releases tailored for local media. The social media toolkit not only provides visuals and videos but also offers pre-written content and suggested hashtags for posts. Additionally, florists will receive detailed guides on engaging with local media, including professionally written press releases for local media outlets and networking ideas to collaborate with local businesses and non-profits supporting women.
You can access the free Marketing toolkit here.