Outdoor gerbera introduced at IPM Essen

At this year's International Plant Fair (IPM) in Essen, Schreurs presented its newest product, the Sunshapers outdoor gerbera.

In a totally new, fresh, and colorful booth, Schreurs showcased their newest creation: the Sunshapers outdoor gerbera. This innovation is the result of eight years of breeding and development by Schreurs' breeding team. The company decided in 2016 to take on a new challenge: creating a gerbera suitable for outdoor use. This initiative is the result of a globally growing demand for garden outdoor gerberas alongside traditional cut varieties.

With the Sunshapers outdoor gerbera, Schreurs developed a plant that is resistant to various weather conditions, the company's team explains. The plant blooms from early spring until the frost period. Two specific series have been developed: the 'Endless series' and the 'Tropical series.'

The 'Endless series' is known for its long-lasting blooming, with the plant producing flowers from early spring until the first frost. This characteristic makes this Sunshapers outdoor gerbera ideal for those who want to enjoy beautiful flowers in their garden throughout the entire season. On the other hand, the 'Tropical series' offers robust plants with flowers that remain blooming on the plant for an extended period, providing a colorful and vibrant appearance throughout three seasons.

"The main goal of Schreurs is to develop resilient garden outdoor gerberas that offer a high resistance to diseases and weather conditions, including several degrees of frost," said a company spokesperson. "Additionally, we aim to create garden gerberas with larger and more filled flowers, blooming from early spring until the frost period."