According to new research from Blooming Artificial, Google Trends shows a growing trend in the number of consumers looking for ways to keep their bridal bouquets after their wedding day. Blooming Artificial sees this as an indication of a potential new market to target, the British retailer provides artificial wedding flowers and plants.
"When looking at searches over the past five years for the term, "wedding flowers", experiencing 13,000 UK searches in the last month alone, the top trending related queries include: Resin wedding flowers (1,250% increase in interest), wedding flowers in resin (1,050% increase in interest), dried wedding bouquet (350% increase in interest), wedding flowers preservation (200% increase in interest)," says Alick Burnett, Managing Director at Blooming Artificial.
Alick elaborates: "There are a variety of ways bouquets can be displayed after the wedding day - vases are the classic choice for displaying preserved, dried or artificial arrangements, but that doesn't mean they have to be boring. Consumers may prefer something unique and eye-catching, like a vintage mason jar, an elegant crystal vase, or even a quirky teapot for a whimsical touch, and may also consider getting the stems from their bridal bouquet professionally framed or displayed in a shadow box"
"Also, we see that the bride's bouquet is incorporated into the wedding decor. For instance in a centerpiece for reception tables or it's hung on the back of the bride's chair, or draped over the wedding arch for a show-stopping focal point", Alick adds.
Alick highlights some popular wedding trends he observed, saying:
"Rustic style weddings, which involves cozy barn settings, mason jar centerpieces, and lots of charming, country-inspired details, often have sunflowers, gyp, and thistles. These flowers are often used as they add a touch of rustic charm and look adorable in bouquets and table arrangements. Instead, glamorous weddings tend to have luxurious blooms such as roses, orchids, and peonies in rich, jewel-toned colors thanks to these flowers' sophistication and opulence."
"Foliage such as eucalyptus, laurel, and forest fern stems are used for creating that laid-back, Bohemian vibe that's all about nature-inspired beauty and relaxed elegance. Roses, hydrangeas, and peonies tend to appear in more romantic bouquets as these traditional blooms exude romance and elegance," Alick concludes.
For more information:
Blooming Artificial
www.bloomingartificial.co.uk