BloomNation saw record-breaking revenue and order volume during this year's Mother's Day. "This milestone marks the highest performance in the company's 13-year history," the Bloomnation team explains.
Florists utilizing BloomNation's platform saw remarkable success, with the majority achieving higher revenue than the previous year. "Designer's Choice" emerged as the favorite among Mother's Day shoppers highlighting a growing trend in consumer preferences. Increasingly, consumers trust their local florists to create unique, out-of-the-box arrangements using the best flowers available in the shop. This confidence allows florists greater creative freedom and flexibility in flower selection, signaling a positive shift in the floral industry.
CEO and Co-Founder Farbod Shoraka commented on the company's success: "This past year we focused on improving our florists' websites' SEO to help them compete with large retailers and rank higher in Google Search Results. We made several enhancements including better product display and a streamlined checkout process. We also introduced a new Point of Sale system and an innovative Dashboard, significantly increasing our florists' operational efficiencies."
Gregg Weisstein, BloomNation's Co-Founder and COO added: "We made numerous improvements to our marketing services, which generated millions in additional revenue for florists on our platform. The key to our success lies in maintaining an open dialogue with our florists, listening to their feedback, and being deeply involved in the florist community."
This record-breaking Mother's Day underscores BloomNation's commitment to supporting florists through continuous innovation and dedicated customer service.
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