It's Valentine's Day month!

February is Valentine's Day month! Meaning a lot of flowers being shipped all over the world. It seems to have been a pleasing holiday for many. However, wholesalers in Germany saw sales at about the same level, with slightly lower volume sales. The demand on the free market or auction clock in the Netherlands started quite late. Also, there was a lack of red roses at certain moments, and the weather and logistics in some countries caused several challenges. With Valentine's Day falling on a Wednesday, expectations were high, as sales are usually higher on a weekday when compared to a holiday.

By Thomas Prince from Prince & Prince Inc.:

US: Consumer floral purchasing for Valentine's Day - Historical trends and 2024 market projection

Curious about the future of floral purchasing for Valentine's Day? In a blog report, the Prince & Prince presentation from January 16th, 2024, on "The…

NL: Prices at the auction up again in run-up to Valentine's Day

Keeping the prices at a reasonable level in January is a challenge for many auctioneers. "It is all about expertise, which makes it an interesting…

Andrew Wambua, Mzurrie Flowers:

Kenya: "Despite weather challenges, a pleasing Valentine's Day season"

"Weather has been the main challenge this year, but all in all, we are pleased with this year's Valentine's Day season," says Andrew Wambua, Managing…

During Saint Valentine´s Colombian flower growers generate 27,000 additional direct jobs

"Floriculture continues to be one of the most important sources of formal employment in the rural areas of Colombia. Throughout the social and economic…

LATAM group concludes a historic Valentine's season by transporting close to 25,000 tons of flowers from Ecuador and Colombia

The LATAM group, through its air cargo subsidiaries, concluded a historic Valentine's season by leading the flower transportation in the region with…

Joost Bongaerts, Florabundance and Garden Roses Direct

"Valentine's Day 2024 in the US on track to be great"

Valentine's Day is just around the corner, and all reports indicate this year wholesale flower sales are going well in the US, Joost Bongaerts, owner…

BallSB:

"Gypsophila: The perfect companion for Valentine's Day"

BallSB points out that the rose may be the most sold flower for Valentine's Day but that the Gypsophilathe should also be considered as a Valentine's…

Avianca Cargo transports 18,000 tonnes flowers

Avianca Cargo has closed a new Valentine's Day season with close to 18,000 tons transported from Colombia and Ecuador to the United States, Avianca…

American Airlines Cargo moves more than 1.2 million pounds of flowers for Valentine's Day

American Airlines Cargo has moved more than 1.2 million pounds (lbs.) of flowers ahead of Valentine's Day. The carrier shares that the flowers mainly…

Swissport facilitates transit of 9,000 tons of roses for Valentine's Day

Valentine's Day is approaching and the global demand for fresh roses is at its peak. Over 9,000 tons of love blossoms travel safely through Swissport's…

A quick tour around the world

It's Valentine's Day!

It's Valentine's Day! Florists and retailers are still in the middle of the rush. The response of the end consumer and, therefore, the results of Valentine's Day 2024 will be…

Colombian flowers take center stage during Valentine's Day in the US

Colombia ranked in 2022 as the second-largest flower exporter in the world and the first in carnations, standing out for its wide floral diversity,…

Germany: Valentine's Day was "unspectacular" in the flower wholesale business

The survey among the members of the Association of the German Flower Wholesale and Import Trade for Valentine's Day produced a consistent picture: Most…

Valentine's Day: More roses traded at Royal FloraHolland than in 2023

In the two weeks leading up to Valentine's Day, the Royal FloraHolland marketplace saw the sale of 166 million roses, marking an increase of 15 million…

Photo report Myplant & Garden 2024

Last week, the eighth edition of Myplant & Garden took place. The fair has grown into one of the largest B2B horticultural fairs in Italy, breaking…