LG Flowers is kicking off their anniversary year with a special Blue Monday promotion. Around the most somber day of the year, they focus on connection and sincere attention to each other. LG Flowers and its customers enjoy colorful gerberas year-round. Together with customers, they will spread color to those who could use it on Blue Monday.
Blue Monday gift
According to LG Flowers, multiple scientific studies show that flowers have a significant positive impact on people's moods. With flowers people feel happier, more creative, and are more helpful. These are all benefits that come in handy on Blue Monday, the bleakest day of the year. LG Flowers has been growing gerberas for 50 years, and that is how long they, and their customers, have been enjoying these colorful flowers.
LG Flowers' customers received two ready-made flower concepts with a retail value of €25 the week before Blue Monday. Customers may give them away to people who deserve extra attention. These recipients could be colleagues, but also friends or family of our customers' employees. Our client's team decides who could use extra color on Blue Monday. All 70 packages were put together with care and love by LG Flowers' employees, aiming to make this promotion extra personal.
Soon the first reactions poured in, which LG Flowers is happy to share. "Very nice initiative, thanks for that," "Our management and HR department have consulted with each other on where the two concepts are going," and "we will give a package to the partner of the deceased employee."
Jubilee year
The Blue Monday campaign is the start of the anniversary year at LG Flowers; they are celebrating two special milestones: 75 years as a grower and 50 years of gerberas in the greenhouse. Today, the third generation of the Lansbergen family runs the company, and the second generation is still active in the business.
"With this action, we want to give something back in a surprising and meaningful way and provide sincere attention at a time that can be gloomy for many," said Joyce Lansbergen.
For more information:
LG Flowers
[email protected]
www.lgflowers.nl
