A new data analysis has revealed the flowers you are likely to get this Valentine's Day. Despite shifting trends, roses aren't going anywhere, however, there are some surprising contenders in the top spots.
The research, conducted by Blooming Artificial, analyses four years of February search data to forecast which flowers will be trending in 2025. In top spot, roses with a predicted 178.5k UK searches. Second, daffodils with a predicted 151.6k UK searches. Third, tulips with a predicted 126.5k UK searches. Fourth, peonies with a predicted 90.3k UK searches, whilst finally, hydrangeas have a predicted 69.5k UK searches.
Hydrangeas have claimed a spot in the top five for the first time in four years, overtaking sunflowers. This shift reflects a steady rise in hydrangeas' popularity alongside a declining interest in sunflowers. Meanwhile, roses look set to retain the prime position, with interest rates growing 23.7% between 2023 and 2024.
The analysis considers total search volumes for the flower names alongside keywords such as "arrangement", "bouquet", and their plurals. While many Brits will also be shopping for their Valentine in person, online floral sales have increased 68.8% in recent years.
Discussing the findings, Blooming Artificial's Managing Director Alick Burnett shares, "Roses have always been a Valentine's Day favorite, and it's clear they're not going out of style anytime soon. Over the past year, we've seen incredible growth in interest for our rose products – rose stem sales are up 58%, cabbage rose stems have grown by an impressive 452.6%, and rosebud stems have doubled in popularity."
Last Valentine's Day, one in five Brits surprised their loved ones with flowers, proving it's still one of the most popular romantic gestures. Most people opted for thoughtful yet affordable bouquets, spending between £10 and £29.99, but men were more likely to go the extra mile and splash out a little more for their special someone.
The flowers that people are searching for luckily tend to correlate to those people would most like to receive with roses, daffodils, and tulips ranking among 'Britain's favorite flowers'. Surprisingly, lilies, a long-time favorite, didn't make the top ten searches last year, and 2025 looks no different. This may be due to the high number of pet-owning households, as lilies are toxic to animals like cats and dogs. Artificial arrangements can offer a thoughtful, safe alternative for lily fans with pets.
For more information:
Blooming Artificial
www.bloomingartificial.co.uk
