"Stronger together for a circular future in professional horticulture"

Desch Plantpak and Anylabel are joining forces to create smarter and more sustainable packaging solutions for the ornamental horticulture sector.

© Desch Plantpak B.V.
Pascal Rossen (left) holding the newly produced pots, and Herman Bolscher (right) with the regrind material in his hands

Anylabel B.V. specializes in the production of labels, tags, and carrying handles with high-quality printing on sustainable materials. With years of experience and in-depth sector knowledge, they guide customers from initial concept to final product — all under one roof. Their products are made from recyclable plastics that are resistant to water, light, and weather conditions. The plastic waste released during their production process is no longer discarded, but from now on will be supplied to Desch — giving it a new life as a raw material for pots and trays. This waste is converted into Post Industrial Recycled (PIR) regrind: a high-quality, circular raw material that can be reused in new applications.

Turning waste into value
Through this collaboration, Anylabel's PIR regrind is integrated into our production process. It enables the company to manufacture new pots and trays for professional horticulture — made from recycled material and fully recyclable. "I am recycled – recyclable" — a message that now defines every product the company creates.

What does this partnership deliver?
The supply chain for ornamental horticulture is experiencing tangible benefits, including the development of more sustainable total solutions. This has been achieved through the implementation of a truly circular process that transforms waste material into finished products. Additionally, these advancements have been supported by strengthened collaboration across the value chain, fostering a more integrated and efficient approach to production and distribution.