That Flower Feeling (TFF) has announced its presence at Floriexpo 2025. From June 4–6 at the Broward County Convention Center in Fort Lauderdale, TFF will engage attendees with innovative education, immersive experiences, and meaningful connections designed to elevate the floral industry and inspire consumers nationwide.
TFF at Floral Bootcamp
That Flower Feeling is also participating in the Floral Bootcamp on June 4. This year, the company is leading a featured panel discussion titled "Growing Floral Sales Together: The Impact of the Unit Sales Program."
The session will be moderated by TFF Managing Director Vanessa Leite and will feature a group of leaders from across the floral industry, including Aura Faxon, Aileen Flicki, Bradley Gaines, and Jens Williford.
Together, they will share insights on how collaborative marketing and unified messaging are driving floral consumption and positioning flowers as an essential element of self-care. Attendees will leave with practical strategies for connecting with today's consumers and leveraging the momentum of collective industry initiatives like That Flower Feeling.
In addition to the panel, the Bootcamp offers interactive workshops and expert-led sessions, with all participants receiving a certificate of attendance that recognizes their commitment to professional development in the floral sector.
Golden Hour Welcome Party presented by That Flower Feeling
As the sun sets on June 4, That Flower Feeling invites the floral industry to unwind at the Golden Hour Welcome Party, starting at 5:30 PM at the Hilton Fort Lauderdale Marina.
Presented by That Flower Feeling, this elegant yet vibrant networking event offers attendees a unique opportunity to connect with the TFF brand and explore its "Self Care Made Easy" campaign up close.
Guests will enjoy live music, gourmet hors d'oeuvres, and signature cocktails while mingling with friends, colleagues, and industry leaders in a relaxed, waterfront setting.
Consumer Activation and Self Care Lounge
Within Floriexpo, TFF will host a vibrant Consumer Activation and Self Care Lounge—a dynamic, interactive space where attendees can experience firsthand the power of flowers in daily wellness routines. The lounge will feature live demonstrations, hands-on activities, and immersive opportunities to engage with the "Self Care Made Easy" campaign. Visitors are invited to relax, recharge, and discover new ways to incorporate flowers into their lives, reinforcing the message that self-care can be as simple as bringing blooms into your home.
That Flower Feeling is also announcing a special community activation following Floriexpo. The company will be collecting leftover flowers from the show and creating beautiful bouquets to give away to the Fort Lauderdale community. This "That Flower Feeling Pop-Up" is a fantastic opportunity to spread the joy of flowers, promote our industry, and extend the positive impact of Floriexpo beyond the trade show.
Event details
The event will take place on June 7, at Stranahan House parking lot, 335 SE 6th Ave, Fort Lauderdale, FL 33301, from 09:00 AM until 12:00 PM.
Whether you're seeking education, inspiration, or connection, That Flower Feeling's lineup at Floriexpo 2025 offers something for everyone. Don't miss this opportunity to invest in your professional growth, support a powerful industry cause, and experience the transformative joy of flowers.
For more information
That Flower Feeling Foundation
thatflowerfeeling.org
For more information:
Floriexpo
floriexpo.com
